Derek Jeter Night is most-viewed non-game program in YES Network history
May 15, 2017 - Last night's Derek Jeter Night pre-game special on YES, which included the live telecast of the ceremony in which Jeter's iconic #2 was retired, was the most-viewed non-game program in the network's history, averaging 724,000 Total Viewers in the New York DMA (a 5.79 average TV Household rating).
The YES Network special, which aired from 6:00-7:30 pm ET, peaked between 7:15-7:30 pm ET, when 952,000 Total Viewers tuned in (a 7.42 Household Rating). In addition, YES was the most-viewed Nielsen-rated network in the New York DMA for each quarter-hour between 6:30 pm and 7:30 pm (four quarter-hours; ceremony portion).
On The Digital Side…
In addition, YES-produced videos generated more than 3 million views across all of YES' digital platforms (YESNetwork.com, YouTube, Twitter, Facebook and Instagram) from Sunday morning through this morning.